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We are curious about people. How they live, where they live, what they do and how they use things. This is where hidden insights wait to be uncovered. We are curious not only with the function and performance of our products but with the emotional role they play in peoples lives. For us, design is not a self-serving goal; it is a human endeavour to make life better. Continuous innovation is part of the Fisher & Paykel design philosophy.

We live in a designed world and we believe everybody deserves good design. The ongoing collaboration between design engineers and customers has changed the course of appliance design for us as a company and for those who use our products day in and day out. Our future will be built on fostering this spirit of collaboration and curiosity.

Innovation Leading Through Design

Design and innovation are at the centre of our business. Our design heritage is founded on a pioneering spirit and a culture of curiosity.

Our design team has been internationally awarded for their striking and innovative designs, all of which put people back at the centre.

Daniel Witten-Hannah, VP Product Development, explains the key elements of Fisher & Paykel’s approach to design and Innovation: “Innovation comes from curiosity. By understanding our customers – the way people use kitchens and appliances, how they cook and eat – we have discovered insights that have made us rethink how to design appliances. “We have to be different and the only way we’re really going to be different is by understanding the customer better and getting those insights of the points of difference that drive that.

Innovation Insights And Inspirations

Fisher & Paykel have been leading the world in appliance innovations since the early 1980s. Products like DishDrawer™ Dishwasher and CoolDrawer™ Multi-temperature refrigerators have not only pioneered new, compact technologies, but have changed appliance design forever. But it is what is on the inside – our SmartDrive™ motors and ActiveSmart™ refrigeration technology that really differentiates us as a company of creativity.

Innovation Award Winning Design

As well as continuously developing new functional technologies, Fisher & Paykel has won international awards for the design of their 60cm Built-in Oven, Gas on Glass Cooktop, Kitchen Companion Products range, CoolDrawer™ and CookSurface™, supporting their commitment to creating products that look as beautiful as they work